Following the earlier passage of legislation that is set to deregulate the Swedish iGaming market from the first day of next year, prominent online casino operator Betsson AB has announced that it has applied for a license to be able offer its services to players in the Scandinavian nation.

Long history in Sweden:

Stockholm-listed Betsson AB used an official Wednesday press release to declare that it has been offering ‘gaming entertainment’ to players in its ‘home market’ since 1963 and that it is now hoping that the Swedish Gambling Authority will give it permission to add iGaming to this provision.

Deregulation welcomed:

Pontus Lindwall, Chief Executive Officer for Betsson AB, stated that it was ‘good that Sweden’ had ratified legislation that is designed to ‘open up the gaming market for free competition in a controlled environment’ before describing yesterday’s license application as ‘a milestone’ for the industry and his company.

Lindwall’s statement read…

“We look forward to being able to operate in our home market as a recognized operator.”

Operator going for twelfth local license:

Betsson AB used a second official press release to reveal that it had fruitlessly applied for a Swedish iGaming license in 2006. It moreover explained that success this time around would see its list of local certifications, which already include jurisdictions such as Malta, the United Kingdom and Denmark, grow to twelve.

Swedish players to be given plethora of choice:

Responsible for over 20 iGaming brands such as OranjeCasino.com, Betsson.com, NordicBet.com, Betsafe.com and Casino.dk, Betsson AB further detailed that a successful license application would see players in Sweden permitted to enjoy all of its sites from the first day of 2019 in return for it agreeing to pay an 18% tax on gross gaming revenues.

License would lead to ‘better possibilities’:

Lindwall proclaimed that success will additionally give his firm ‘better possibilities’ to ink local advertising and sponsorship deals and possibly see the Stockholm-headquartered company slightly increase the number of employees working in its Sweden-facing public relations and marketing departments.

Lindwall’s statement read…

“This is nothing that we have communicated but I think everyone can anticipate that when a market opens up like this and you decide to take a position on the market, then you have to be committed. We have been committed to the Swedish market for a long time and have spent a lot of money on it and I think that will continue as before more or less.”