Prominent online casino operator, Betsson AB, has announced the signing of a deal that will see it amplify the personalization capabilities of its Italian-focused, StarCasino.it via the use of immersive innovations from British behavioral remarketing firm, ConversionBet.

Agreement designed to enhance ‘customer experience:’

According to an official press release published by European Gaming Media and Events, Stockholm-listed, Betsson AB, explained that the agreement is set to see ConversionBet aid StarCasino.it in enhancing its ‘already above-standard customer experience.’

Betsson AB stated that the technology from Middlesbrough-headquartered ConversionBet will allow StarCasino.it to better engage passive traffic with personalized and timely messages via multiple channels.

Technology set to smooth ‘acquisition journey’:

Andrea Rossi, Southern Europe and Latin America Managing Director for Betsson AB, declared that StarCasino.it has always endeavored to ‘stay ahead of the curve regarding technology and competition in Italy.’

He proclaimed that this has enabled the site to ‘continually set new milestones’ and achieve the highest standards while remaining ‘personable and customer-centric.’

Rossi moreover detailed that StarCasino.it is to utilize the platform from ConversionBet to communicate with visitors before they enter the site’s customer relationship management process, which will smooth and personalize the ‘acquisition journey’ and positively impact ‘conversion figures’ and ‘lifetime value statistics.’

Rossi’s statement read…

“It’s vital that we invest in our emerging technology roadmap to ensure flexible and agile innovation that will allow us to move faster than our competition. ConversionBet provides this for us.”

Betsson AB joining an industry trend:

For its part, ConversionBet revealed that it already provides its customized and behavior-driven products to ‘a number of’ iGaming operators and that these innovations have proven to be ‘incredibly beneficial.’

Dan Morrison, Chief Executive Officer for ConversionBet, described Betsson AB as ‘a distinguished name in the gaming industry’ that has now joined an industry trend against an over-reliance on ‘huge media budgets’ to keep up with the competition while endeavoring to remain profitable.

Morrison’s statement read…

“Equally, [this deal] demonstrates a shared mission towards the creation of the ideal customer experience in order to increase customer satisfaction and, in turn, conversion rates. It’s rewarding to see such an established name continually strive to improve upon this for its customers.”