ComeOn Group, a leading Tier 1 operator, has announced a new partnership with Highlight Games, a supplier specializing in video virtuals and Instant Win games focused on sports betting experiences. This collaboration introduces SOCCERBET to ComeOn’s sportsbook, a virtual sports product featuring iconic football leagues like English Football, LaLiga, Ligue 1, and Serie A. This initiative will soon expand to include ATP tennis and MotoGP games, broadening its reach across selected markets.

Enhancing entertainment with virtual sports:

The integration of virtual sports into ComeOn Group’s proprietary platform marks a significant upgrade in the entertainment options available to its customers. By leveraging innovative video technology, this new offering aims to elevate the virtual sports experience to new heights.

Juergen Reutter, Chief Executive Officer at ComeOn Group, emphasized the strategic importance of this partnership: “Our partnership with Highlight Games represents another important step in our mission to provide top-tier entertainment experiences to all of our audiences. The addition of virtual sports to our proprietary platform not only diversifies our portfolio but also underscores our commitment to offering secure, innovative, and engaging gaming and betting experiences to our customers. We have set out to grow our sports business and we are securing our strategy by expanding our portfolio with dynamic and bespoke products so that we can keep on offering the best sportsbook experience for our players while keeping one step ahead of the competition.”

Highlight Games brings a unique offering to the virtual sports market, as noted by their CEO, Steven Holmes in ComeOn Group’s press release: “Highlight Games’ exclusive video virtual products which feature genuine archive footage from the world’s greatest sporting leagues bring a new dimension of best-in-class product to ComeOn’s virtual sports offering and I’m delighted to be announcing this new phase of our partnership. Our range of exclusive rights deals with some of the most recognisable brands in sport is Highlight’s USP and it’s great to get more of our exclusive content out to the market with ComeOn Group.”

Introducing MILLEN: a new betting game:

In addition to the virtual sports enhancements, ComeOn Group is thrilled to launch MILLEN, a revolutionary betting game in Sweden on the group’s flagship brand, ComeOn!. Players have the opportunity to win up to 1 million SEK by making nine correct betting selections on popular weekly games. This game, supported by a renewed agreement with technology partner Splash Tech, promises to engage a wide audience of football enthusiasts.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, shared his enthusiasm about the new game: “The introduction of ‘MILLEN’ will enhance our product portfolio and will strengthen our commitment to providing secure and first-class gaming experiences to our players. Our partnership with Splash Tech goes from strength-to-strength and we are excited to engage with the football community and offer a fun, dynamic way to enjoy sports betting.”

Adam Wilson, CEO of Splash Tech, also expressed his excitement about the ongoing partnership: “We are delighted to partner once again with ComeOn Group for the launch of ‘MILLEN’. Our collaboration underscores our shared commitment to innovation and delivering cutting-edge experiences for sports fans. ComeOn Group has been a pleasure to partner with since our initial launch in 2022 and we look forward to many years of continued success.”