Online casino and sportsbetting provider Betsson AB has announced the full launch of a new mobile sportsbook service for its Betsson, Betsafe and NordicBet brands utilizing the OBG proprietary front-end technology framework.

The Swedish firm stated that the upgraded mobile sportsbook offered by its sites now features enhancements to its “ease of use” alongside a “better user interface and speed”.

Betsson AB declared that its mobile sportsbook had undergone “a number of improvements” over the past year including increases to the number of sports and live events on which it offers markets alongside further developing the service’s real-time streaming capabilities.

Finally, Betsson AB proclaimed that a recent soft launch of the latest enhancements to its mobile sportsbook had been “well received by customers” as the innovation saw longer session times, reduced bounce rates and increased return visits.

“This is a major improvement of the mobile sportsbook,” read a statement from Ulrik Bengtsson, President and Chief Executive Officer for Stockholm-based Betsson AB. “The timing of the launch is good as the English Premier League starts this weekend and customers have already shown that they like the upgrade. We expect to see the full effect of the new mobile sportsbook in the fourth quarter.”

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