Following its purchase of the firm behind the SportWettentest.net and WettFreunde.net domains last year, Better Collective has announced that it is to further increase its presence in German-speaking markets with the acquisition of sportsbetting affiliate services provider, Bola Webinformation GmbH.
Established in 2004, Copenhagen-headquartered, Better Collective, is a developer of digital platforms for the betting tip, bookmaker information and iGaming communities and used an official Friday press release to state that the purchase of Bola Webinformation GmbH is to represent its eleventh and largest such deal so far.
Better Collective explained that it has agreed to pay just over $35.91 million in cash for all of the shares in Bola Webinformation GmbH, which is responsible for the WettBasis.com sportsbetting affiliate website, while an additional $6.41 million is to come due within around twelve month’s time.
“We are truly excited about having reached an agreement with Bola Webinformation GmbH,” read a statement from Jesper Sogaard, Chief Executive Officer for Better Collective. “This is the largest acquisition we have completed and it is a great first step after our initial public offering earlier in June where we raised funds to continue our acquisition strategy.”
The developer detailed that Bola Webinformation GmbH launched ten years ago and generated revenues of around $10.49 million in 2017 alongside about $7.57 million in earnings before interest, tax and amortization.
“With the acquisition of Bola Webinformation GmbH, we are very pleased that we now take the position as the leading sportsbetting affiliate in the German-speaking market, [which is] a market where we see high growth potential,” read the statement from Sogaard.
The company is additionally responsible for the BettingExpert.com domain and declared that its purchase of Bola Webinformation GmbH will result in the Austrian firm’s employees moving into its own new offices in Vienna in order to closely collaborate and ‘ensure that synergies are realized successfully and quickly.’