Following on from its acquisition of SportFreunde in June, Better Collective has now further expanded its presence in the German-speaking market with the purchase of sportsbetting affiliate WettPortal.

Established in 2004, Copenhagen-based Better Collective is a developer of digital platforms for the betting tip, bookmaker information and iGaming communities. It declared that WettPortal has a “strong platform” and that the latest acquisition is set to give it additional “knowledge and market insights”.

“Wettportal is another strong addition to our German-speaking portfolio, further improving our position in this important market,” read a statement from Michal Kopec, Mergers and Acquisitions Head for Better Collective. “It’s an established brand with big potential, which we can now explore further using our existing resources and know-how. We believe we will be able to build on the successful operation and drive the business forward.”

Better Collective stated that integration to create synergies is a “key element” of its mergers and acquisitions strategy. As such, it explained that all Wettportal sites are now set to be operated via its recently-acquired SportFreunde subordinate in Austria, which has since been renamed Better Collective GmbH.

Active since 2001, WettPortal has grown into one of the German-speaking market’s most influential brands. Better Collective proclaimed that the firm shares its own “common vision” of helping punters and moreover detailed that the duos’  “complementary skills” would help to “foster strong synergies as the merger takes hold”.

“As WettPortal is an established product within the industry, we feel very comfortable handing the reigns over to another experienced company like Better Collective,” read a statement from Michael Kosten, owner of WettPortal. “WettPortal was founded on the principle of helping punters find the best information. As this is one of Better Collective’s core values, I know that it will help the platform develop even further, extending its reach while maintaining WettPortal’s ideology.”

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