After last month purchasing the casino and racetrack operations of The Meadows Racetrack And Casino for $138 million, Pinnacle Entertainment Incorporated has now revealed an extensive plan designed to transform the Pennsylvania venue into the go-to place for gamblers.

According to a report from the Pittsburgh Post-Gazette newspaper, Wyomissing-based Gaming And Leisure Properties Incorporated, which is a casino-focused real estate investment trust spun off from Penn National Gaming Incorporated in 2013, spent $440 million in December to purchase the Washington County site from Cannery Casino Resorts and is now leasing the entire operation to Pinnacle Entertainment Incorporated for at least the next ten years for an initial annual fee of $25.5 million.

Located some 25 miles southwest of downtown Pittsburgh, The Meadows Racetrack And Casino opened in 2007 and offers 3,170 slots alongside 74 gaming tables and an eleven-table poker room in addition to a 5/8-mile harness racing track with a 500-seat grandstand. There are also eleven on-site restaurants, bars and lounge outlets, an 11,000 sq ft events center and a 24-lane bowling center while hotel accommodation is provided by the attached but separately managed 155-room Hyatt Place hotel.

The Pittsburgh Post-Gazette reported that Las Vegas-based Pinnacle Entertainment Incorporated has already invested some $2 million into The Meadows Racetrack And Casino with the majority of this going to upgrade the property’s slot offering but it intends to spend more. The venue’s new General Manager, Rodney Centers, explained that he wants to enhance the table games offering, upgrade the existing restaurants while perhaps adding new ones and introduce a loyalty program that would give players the chance to win an annual Mercedes-Benz lease.

“I don’t know that I can give you a number but it will be substantial,” said Centers regarding the amount of cash Pinnacle Entertainment Incorporated intends to spend on upgrading The Meadows Racetrack And Casino.

Centers declared that players will soon see “some new state-of-the-art latest offerings from all of the vendors” including increasingly popular digital games while he moreover has plans to institute changes to the casino floor in order to make table games more convenient, boost marketing efforts, expedite food and beverage service and increase bet limits, particularly in the venue’s high-limit room.

“For me, it’s about service,” said Centers. “It’s about that experience. Our millennials are tech savvy and have little or no patience in a lot of examples and situations and we have to make that offering exciting, meaningful and convenient for those folks who want to partake in those activities.”

As if all of this wasn’t enough, Centers mentioned the possibility of transforming the property’s recently-opened but seasonal events center into a year-round venue for concerts, boxing matches, banquets and other attractions.

“We’re looking at possibilities of sports bars or different venues with more focused menus, maybe some enhancements to the food court,” said Centers. “At the end of the day, people are going to go where they have fun [and] they feel safe. We’re going to make sure that our guests know that we appreciate that they chose The Meadows Racetrack And Casino and that will drive us at the end of the day.”