The sign on the Blackfeet Tribe’s newest hotel came down last week and the new ones went up in what a spokesman for Siyeh Development Corporation says will open up more opportunities for the economic arm of the tribe. Jostin Lawrence, the public relations manager for Glacier Peaks, told The Glacier Reporter that the merger was a long time coming, and, “It gives us more opportunities for promotions, catering and events.”
In 2006 the Blackfeet tribe opened the casino and in 2013 the adjacent hotel, which was originally known as the Holiday Inn Express & Suites, opened for business. Lawrence told the paper that abandoning the Holiday Inn was the result of balancing the costs and benefits of the arrangement. He said that while in more competitive hotel markets having a recognizable brand is an advantage but “Here, nobody offers a property like this, so we looked at places like Coeur D’Alene and Kwatuknuk [and we saw] it saves us on the yearly percentage, and it opens things up to market it the way we want,” according to the news agency.
In addition to the consolidation of the hotel and casino under the Glacier Peaks logo, Lawrence said that he foresees the casino offering hotel discounts, along with drink offers at the hotel, and possibly big-group Bingo events and Valentine’s Day and New Year’s specials. In the works is a new website, which will enable online booking and list all of the Glacier Peaks’ properties and features. The Glacier Peaks logo will also be reflected on the hotel’s billboards which are also being changed.
Zola Sellars, the hotel’s new general manager said the hotel is in an ideal space and that “with the Museum of the Plains Indian and the Heritage Center, and it allows us to focus on the off-season with events and specials to entice people to come in,” according to the paper.
Meanwhile, in Missoula County, the Confederated Salish and Kootenai Tribe’s new $21.1 million Gray Wolf Peak Casino opened its doors on Tuesday, replacing the original casino that has been there for 10 years.