Canadian online gaming innovator, Bragg Gaming Group, has announced the signing of a deal that is to see its Oryx Gaming subsidiary supply a range of iGaming solutions to a trio of upstate New York casinos operated by Seneca Gaming Corporation.

The Toronto-headquartered firm used an official Tuesday press release to declare that the multi-channel agreement represents its first foray into the nascent American online gaming market and will involve the Seneca Niagara Resort and Casino as well as the Seneca Allegany Resort and Casino and the Seneca Buffalo Creek Casino utilizing ‘casino services and player account management’ innovations from Oryx Gaming.

Sportsbetting success:

Bragg Gaming Group detailed that the alliance has been inked under a partnership with global sportsbetting solutions provider Kambi Group and will see the three casinos utilize a platform from Oryx Gaming in order to offer their patrons a plethora of sports wagering entertainment. It moreover stated that this in-house service is expected to go live before the end of the year while later being complemented by mobile and online casino counterparts once these advanced products are legalized in New York and ‘regulatory clearance has been obtained.’

Amplified association:

Finally, Bragg explained that it has also signed an alliance with Malta-based Kambi Group that is to see the pair ‘explore and collaborate on strategic opportunities’ around the world with a particular focus ‘on the burgeoning United States market.’

Amazing associates:

Dominic Mansour, Chief Executive Officer for Toronto-listed Bragg, used the press release to depict the new arrangement as ‘a game-changer’ before pronouncing that Kambi Group and Seneca Gaming Corporation are ‘ideal’ partners with which to enter the iGaming market of the United States.

Read a statement from Mansour…

“The United States’ casino and sportsbetting market is rapidly expanding and Oryx Gaming’s expertise in player account management, casino, marketing and operations services and integrations between land-based and online positions us well to take advantage of this growth.”

Titanic triumph:

Seneca Gaming Corporation is an enterprise of the federally-recognized Seneca Nation of Indians and the operator’s President and Chief Executive Officer, Holly Gagnon, described the new alliance with Bragg Gaming Group and Kambi Group as ‘a huge win for our customers.’

Gagnon’s statement read…

“Providing access to sportsbetting has been something that our customers have long looked forward to and Bragg Gaming Group’s world-class casino and player account management services, together with Kambi Group’s market-leading sports wagering products, will create a fantastic customer experience that we can’t wait to offer.”