iGaming Business – Paddy Power came out top of the World Cup-related social media charts this past month as the event culminated on July 13 with Germany being crowned world champions for the fourth time, analysis of World Cup-related social media activity by iGaming Business’s Social Monitor has revealed.

If the final results are not surprising for those familiar with the Irish bookmaker’s activity on Twitter, its ‘BrazilNuts’ campaign showed that it was ahead of its competitors when it came to social media presence in the English-speaking sportsbook space.