Online casino and sportsbook platform developer BtoBet has announced that its presence in Colombia has been further expanded following the signing of a ‘white-label’ deal with the newly-launched domain at BetAlfa.co.

Second such deal:

According to an official Wednesday press release published by European Gaming Media and Events, the Malta-headquartered firm explained that BetAlfa.co recently became the 13th online casino to be licensed by the South American nation’s Coljuegos gambling regulator following the approval in September of the similarly-partnered domain at Apuestalo.co.

Partnership has ‘a bright future:

Sabrina Solda, Chief Marketing Officer for BtoBet, declared that she believes that the alliance with BetAlfa.co has ‘a bright future’ due to the fact that both parties share ‘the common goal’ of foreseeing the needs of players in the Colombian market and ‘delivering a personalized and tailored experience’.

BtoBet was recently awarded the In-Play Betting Software of the Year accolade at this year’s edition of the Starlet Awards and Solda stated that her firm is ‘considered a leader’ in the Latin American iGaming market thanks to its provision of ‘the most innovative technological solutions’ alongside its expertise in delivering positive outcomes ‘in such a demanding, evolving and growing market’.

Innovator is the ‘ideal partner’:

For her part, Daniela Gutierrez, Marketing Director for BetAlfa.co, detailed that the selection of BtoBet had been ‘a very important decision for the company’ with the developer now assisting the new online casino ‘in all aspects’ of operations. She further proclaimed that the arrangement is to see the domain ‘constantly updated with the latest technology’ in order to better deal with ‘the fast and constantly evolving context of the iGaming industry’.

Gutierrez’ statement read…

“Having a deep knowledge of the Colombian market and strong presence in Latin America, BtoBet was the ideal partner to support us with our operation. Its experience in the region definitely helped us tackle all teething problems in the most appropriate way, considerably reducing the time to go live.”