Online casino and sportsbook platform developer, BtoBet, has announced the signing of a deal that is to see it strengthen its presence in Africa even more by supplying its innovations to Ugandan iGaming operator, Innobet.
The developer used an official Friday press release published by European Gaming Media and Events to reveal that the agreement was inked in partnership with its certified partner for the region, STM Gaming, and will involve Innobet becoming the latest member of its White-Label Partnership Program.
The Malta-Based firm recently renewed its relationship with the Betradar subsidiary of sports data and digital content solutions and services specialist, Sportradar AG, and detailed that it now has partnerships in place across Africa via online casino and sportsbetting operators serving nations as diverse as Chad, Guinea, Namibia, Nigeria, Tanzania and Kenya.
Alessandro Pizzolotto, Chief Executive Officer for STM Gaming, used the press release to declare that the White-Label Partnership Program from BtoBet has been ‘constantly gaining momentum’ with iGaming operators in Africa. He stated that the scheme allows these firms to ‘enter the local market’ utilizing an approach that is ‘based on knowledge coupled with simplified yet advanced and highly adaptable technology.’
Pizzolotto proclaimed that the iGaming sector in Africa ‘is increasingly becoming more appealing’ as regulators in numerous countries move ‘towards embracing a regulatory framework’ that is to take advantage of the ‘significant investments’ and growing availability of local online and mobile infrastructures.
Finally, the Maltese firm explained that it will be hoping to further increase its popularity with iGaming operators across the planet’s second largest continent by taking part in next month’s Gaming Expo Francophone Africa (GEFA). It stated that this exhibition is scheduled to take place from June 26 to 28 in Abidjan, Ivory Coast, and will involve it distributing copies of a special French-language handbook ‘detailing important information on all the countries in the region’ such as smartphone and Internet penetration alongside financial inclusion and how iGaming firms can increase traffic by utilizing ‘dedicated content featuring innovative user interfaces.’