iGaming sportsbook and platform provider BtoBet has strengthened its partnership with leading sports betting, lottery and gaming operator, Editec, aiding the company with its plans for expansion and further growth in its online iGaming venture across the entire continent of Africa.

According to the official press release…

The London-based Editec UK boasts a strong presence in 20 countries and management satellite offices across the Middle East and Europe. The firm has recently launched its sites Mercury Bet Sierra Leone, Cogelo Premier Bet Parifoot and PremierBet Kenya, which are operational in Sierra Leone, Congo Brazzaville and Kenya respectively.

Top name in industry:

Commenting on the growth of the company’s footprint in Africa with Editec, Chairman and Chief Executive Officer for BtoBet, Alessandro Fried has expressed that there is no doubt the UK firm is one of the top names in the industry.

“Its presence, especially in the African market is notable, and just like BtoBet they seek to differentiate themselves from their direct competitors primarily seeking to place their players at the core of their operations,” said Fried.

Proven flexibility and functionality:

For its part, Editec’s Head of Online, Alex Rutherford, stated that BtoBet’s platforms have demonstrated and maintained their functionality and flexibility in providing its African players with the best possible iGaming experience.

“This coupled with their ambition to be leaders in their field has ensured that Editec’s brands not only are in safe hands but provide a next level and truly exciting betting experience to our customers,” explained Rutherford.

Agrees ‘certified partner’ arrangement:

The Malta-headquartered BtoBet recently announced STM Gaming as the first partner of its ‘White Label Certification Program’. the certification program was launched earlier in the month and allows its clients to provide BtoBet igaming/betting solutions to third parties.