In the American state of Illinois and online sportsbetting operator Rush Street Interactive Incorporated has announced the signing of a deal that will involve its BetRivers.com domain becoming the official sportsbook for the Chicago Bears franchise of the National Football League (NFL).

The Chicago-headquartered firm is a subsidiary of American casino operator Rush Street Gaming and it used an official Tuesday press release to detail that the multi-year alliance is to also see its parent’s Rivers Casino Des Plains venue designated as the official casino partner for the historic gridiron football team.

Elevated exposure:

Neil Bluhm serves as the Executive Chairman for Rush Street Gaming and he used the press release to explain that this first-of-its-kind partnership will entail advertisements for BetRivers.com and Rivers Casino Des Plains appearing on an array of signage within the Illinois side’s 61,500-seat Soldier Field home from September. The executive declared that he is ‘thrilled’ to have inked an agreement with his company’s ‘hometown NFL team’ and that such marketing materials are to now moreover be featured across the Chicago Bears’ extensive print, digital and social media channels.

Read a statement from Bluhm…

“We look forward to expanding our relationship with the Chicago Bears and its dedicated fan base and offering innovative products and promotions as we remain committed to delivering a first-rate customer experience. This partnership also reinforces our commitment to hometown teams in states where we have our online and land-based sportsbooks.”

Coming collusion:

For his part and Ted Phillips, President and Chief Executive Officer for the Chicago Bears, proclaimed that the arrangement is to furthermore see BetRivers.com become the ‘title sponsor’ of a coming free-play game for the NFL team’s mobile-friendly app, which is being supported by technology from telecommunications giant Verizon Communications Incorporated. He asserted that all of this will be complemented by ‘collaborative promotions’ offering fans of American football the chance to enjoy ‘exclusive prizes and experiences while betting on their favorite team.’

Phillips’ statement read…

“We are incredibly excited to announce BetRivers.com and Rivers Casino Des Plains as our first multi-year exclusive partners in the sportsbook and casino categories. We look forward to connecting with our fans in fun and unique ways through these avenues and couldn’t be prouder to be building this relationship with a hometown company.”

Opened opportunity:

Situated in the northern Chicago suburb of Des Plains, the 140,000 sq ft Rivers Casino Des Plains is a riverboat facility that has been run by Rush Street Gaming on behalf of Churchill Downs Incorporated since July of 2011. This relationship subsequently gave the operator the ability to take advantage of the Midwestern state’s newly-liberalized gaming landscape from March by premiering a licensed version of its BetRivers.com sportsbetting service for afficionados located across Illinois.