Online casino platform and solutions provider Aspire Global Plc (ASPIRE.ST) has integrated a new “comprehensive” CRM (customer relationship management) system, AspireEngage,” significantly enhancing its AspireCore iGaming platform (PAM).

Powered by Exponea, the customer data platform [AspireEngage] encompasses a broad range of services to provide an enhanced player journey and heightened customer satisfaction.

Operator upgrades:

Through the user-friendly system, which offers “real-time top-level marketing capabilities,” operators are able to refine their approach in the areas of player engagement, including user segmentation, personalized messaging and bonus management. In addition to operators being able to access CRM services, AspireEngage also allows them to connect their own CRM tools to the platform. The new customer data platform moreover provides a self-management interface.

Customer engagement:

Declaring that they believe their new AspireEngage advance will “revolutionise the way operators market their brands today across the globe, Chief Executive Officer for Aspire Global, Tsachi Maimon further explained via company press release

“The real-time solution is incredibly easy to use and will open up the opportunity for operators to deliver sophisticated marketing techniques that will lead to a more personalised experience for customers.”

The CEO added that as they continue to expand and enter new markets, the integration “serves to cement AspireCore as a true gateway platform to endless iGaming opportunities.”

Integration of the new CRM system onto its platform solidifies the Malta-based company‘s position as the “go-to solution” for those operators who wish to boost their player engagement and value with the brand throughout various regulated markets across the globe.

Global growth:

Enjoying rapid growth, Aspire Global recently increased its footprint in Latin America by way of platform and sportsbook partnership deals with top-tier operators Betfair, William Hill, making its BtoBet cutting-edge sports and PAM platform, Neuron 3, even more widely available in Colombia.

Operating in both the B2B and B2C segments, the iGaming solutions provider has also extended its European presence via operator agreements in Portugal via its Pariplay brand and 888 Holdings, which expanded the existing relationship between 888casino and Pariplay; in Switzerland with Swiss Casinos, a major operator in the Central European country’s land-based casino space; and in Romania through the previously mentioned 888casino deal for its Pariplay portfolio.

Growth via

Earlier this month, Aspire Global agreed a partnership deal, which encompasses its entire proprietary offering including platform, sportsbook, games, game aggregator and managed services, with fast-growing innovative casino and betting site,, as the latter prepares for the launch of its new casino and betting site in the United Kingdom.

This follows a March 2021 announcement from leading MMA (mixed martial arts) organization, UFC (Ultimate Fighting Championship), unveiling its partnership that became its very first official betting partner in Latin America and Asia.