British online casino software provider and content aggregator iSoftBet has increased its iGaming audience after partnering with online sports betting and casino operator, Coolbet.

Under the strategic content agreement, the Estonia-based operator’s customers will be able to choose from the provider’s diverse range of player-favorite titles, including the Norse adventure, Wild Hammer Megaways, as well as other hits such as its flagship 2021 slot, Moriarty Megaways, and Golden Buffalo Double Up, which was released in June this year.

The deal also allows Coolbet to integrate iSoftBet’s aggregation services down the road, with its advanced Game Aggregation Platform (GAP) boasting 8,000-plus third-party titles from more than 80 of the industry’s leading online and mobile game software providers such as Playson, EGT Interactive and Wazdan.

Expanded reach:

Commenting on the new tie-up, Patrik Backlund, Head of Casino and Games for Coolbet, said they are “delighted” to have the opportunity to bring iSoftBet’s “pioneering slot products” to their audiences in multiple jurisdictions.

“Recognised globally for their high-quality Megaways™ products and imaginative themes, we are thrilled to bring such value to our brand and look forward to what the future has in store for us.”

In additon to its Estonia base, the Tallinn-headquartered operator maintains a strong presence in countries in the Nordic region, including Norway, Sweden, Finland and Iceland, as well as Chile, Peru and Ecuador in South America and Canada in North America.

The fast-growing operator’s experienced management team has a combined nine decades of industry experience and is known for providing its many customers with top-of-the-line products, one-of-a-kind playing experiences and outstanding customer care.

Common values:

Using a company press release, Lars Kollind, Head of Business Development for iSoftBet, explained that as a leading provider of slot products to the iGaming industry, they look forward to partnering with brands that “align” with their values and Coolbet is “one of the best examples.”

Kollind adds that the operator has “built its reputation as an up-and-coming operator and we can’t wait to see how the relationship between our brands materialises.”

Recent tie-ups:

Already active in 20 regulated iGaming markets across the globe, the new alliance extends the number of deals the London-headquartered provider has inked with top-tier operators globally in recent months, including Jokerstar in Germany, Corporacion Tecnodata leading brand, Sellatuparley, and Universal Soft in Latin America, and LeoVegas in Italy.

Slots news:

The latest partnership deal is on the heels of the addition to iSoftBet’s Twisted Tale Collection, with the Halloween adventure, Brides of Dracula Hold and Win. the 5-reel, 3-row 25 paylines video slot brings with it game modifiers, bonus rounds and a whole lot more, while also offering a possible 6,040x max win.

Look for other new upcoming releases, Van Der Wilde & The Outlaws and Diamond Heist Hold & Win to launch on October 13th and October 26th, respectively.