PRNewswire – Odobo announces its latest games distribution deal with Coral Interactive. Coral Interactive is part of the Gala Coral Group, one of the largest retail and online gaming operators in the UK.
The new deal provides Odobo with access to yet another well-established operator with over a decade’s experience of serving customers online. Coral prides itself on providing the widest range of gaming products to its players and now stands to benefit from the growing selection of high-quality HTML5 game content available via Odobo. This includes exclusive titles such as: Gold Dice, Poker Drop Riches and Beat the Croupier. In addition, Coral gains the benefit of Odobo Play, a unique game discovery channel that helps developers to market their games directly to customers.
With the support of the Odobo Developer Program, all games released to the Odobo Marketplace are certified for distribution across its supported jurisdictions and markets. This ensures that its existing games are ready to service Coral’s customers. The Developer Program gives operators confidence in the quality, performance and compatibility of games released into the Marketplace.
Julian Jarvis, Chief Business Affairs Officer at Odobo, said, “Coral Interactive is a substantial gain for us and our developers. We’re thrilled to have another established name join the Odobo Marketplace.”
Angus Nisbet, Gaming Director at Coral Interactive, said, “Odobo has fantastic games available that come from a diverse range of developers. We’re pleased to be gaining access to its titles and have been so impressed to date that we have commissioned bespoke content via Odobo.”
This announcement follows other integrations with bet365, Betfair and Unibet. With more operator integrations underway, the opportunity to monetise games via the Odobo Developer Program is broadening.
Coral Interactive – delivering a world class sports betting and entertainment experience
Part of the Gala Coral Group, Coral Interactive is a focused online sports-betting business with coral.co.uk as its main brand.
Coral Interactive is the division responsible for the online, mobile and telephone operations for the Coral brand. As one of the United Kingdom’s leading ecommerce operations with over a decade of experience online it prides itself in offering its customers the widest range of betting and gaming products and opportunities.
Coral is the third largest retail bookmaking business in the UK with a market share of approximately 20%
Odobo has developed and deployed the industry’s first HTML5 Marketplace and Developer Program for the real-money gaming industry. The result is a modern, fully distributed and cloud-enabled solution devised by industry veterans specialising in mission-critical systems.
Odobo, based in Gibraltar, is licensed and regulated by the Gibraltar Gambling Commission. The company employs over 80 staff.
Odobo, Odobo Marketplace, and Odobo Play are registered trademarks of Odobo Limited.
As Odobo provides the necessary regulatory input to ensure that games completed by its approved developers are fully compliant in all serviced territories, the new deal bolsters the Odobo offering with little impact on its approved developers.