It has been 14 months since Blackstone Group LP bought the Cosmopolitan, a 3,000-room resort casino in Las Vegas. To attract more visitors to the property, Blackstone, led by Steve Schwarzman and Bill McBeath, created a luxurious lounge with high limit slots and added more blackjack tables in the Talon Club. Moreover, just in time for the Super Bowl event, a new expanded sports betting area was opened on the lower floor. With this area, McBeath wants to offer a more energized environment and make betting and gaming at the Cosmopolitan more exciting.
The property, worth $3.9 billion, was supposed to be a new style Vegas resort, where night clubs and fancy restaurants would attract visitors as much as its blackjack tables and slot machines. However, the previous owners neglected this and its revenue started declining.
But now things are changing. Casino revenues went up by 13 percent in the past nine months to $176 million. In comparison, the entire betting on the Las Vegas Strip declined by 1.5 percent. The owners are still trying to make the resort more appealing to the high end customers just like Bellagio and Wynn. But as a standalone casino, this can be difficult.
To catch the eyes of more high roller players, the casino’s bet limits went as high as $200,000 per hand and the credit extends to $5 million a player. In addition, the max payouts on slots went up to $1.25 million from $400,000.
For the nine months in 2015, the Cosmopolitan has generated revenue of $569.3 million and its net income is $14.7 million. Associated earnings before taxes and interest went up to $145.4 million, increasing by 25 percent.
McBeath is currently finishing the top floors of the east tower where the 21 VIP suites with views of the Strip are located.