In India and legendary former cricket player, Kapil Dev (pictured), reportedly attended a special ceremony on Wednesday afternoon to help premiere the new daily fantasy sports website at

Celebrity support:

According to a Thursday report from the news domain at, the 60-year-old past all-rounder is set to serve as a brand ambassador for the just-launched cricket-themed site and help to promote its offerings to aficionados across the world’s second most populous nation.

Priceless promotion:

Dev racked up some 940 first-class appearances during his 16-year career and used the event held at The Lalit Hotel in New Delhi to reveal that the mobile-friendly will also be running a special Kapil League promotion offering the highest scoring player the chance to win a cash prize worth up to $35,900. As if this wasn’t incentive enough, the five participants with the best scores are to moreover be given the chance to meet the captain of the side that won the 1983 ICC Cricket World Cup.

Reportedly read a statement from Chandigarh-born Dev…

“I am thrilled to be associated with as it will present an open opportunity for millions to compete against one another and have the chance to connect with sports on an even deeper level than before.”

Mushrooming market: reported that the Chief Executive Officer for the new daily fantasy sports website, Akshay Jaggi, used the occasion to declare that he aims to make ‘the number-one platform with the best experience ever’ across cricket-mad India despite competition from a slew of other recently-launched rivals.

Jaggi said…

“We are a customer-oriented company and for us it was a natural decision to launch our innovative site into this market. Our team is doing our best to become the first choice in the hearts of the fantasy players.”