DJI Holdings Plc has announced they have signed a promotional partnership with the Arsenal Football Club. The English soccer team will now work together with the supplier of the lottery market in China to promote their gambling offerings.
The DJI issued a press release on the new partnership which stated that as the official lottery partner of the Arsenal in China, the company will now offer their own significant customer base with a range of high quality club-related content regularly throughout the three years included in the agreement.
In mainland China, DJI works as a developer, a distributor and a promoter of sports and lottery products. These products are used online and via mobile devices, plus land based outlets. The company saw lottery sales increase by 5.2% in the first half of the year but online sales have plummeted due to a temporary suspension. Eight government agencies of China announced the suspension as a way to stop unauthorized sales service of online lottery game play back in April.
The new agreement with the Arsenal will see the frim offering weekly prizes to customers that will include merchandise and tickets to the team’s games at the home stadium. The financial details of this agreement were not announced.