ESPN previously announced that the sports network would be suspending advertising provided by DraftKings based on the allegations of employee data usage. The company, along with FanDuel, has been accused of allowing employees to use information on competitor’s sites for their own gain. Despite this fact, ESPN has decided to lift the suspension of advertising on their television channels and will continue to promote the fantasy gaming service.
It was over the weekend that ESPN began to allow DraftKings advertising to continue, despite the allegations against the company. DraftKings relies on ESPN as a major form of promotion for their services. With the short suspension, ESPN was breaking, only temporary, their agreement as the exclusive advertisement partner with the DFS site. The agreement is worth $250 million.
ESPN returned the advertising to their networks just after Roger Goodell, the NFL Chief Commissioner, stated he did not believe that there was a direct conflict with his organization and fantasy sports operators.