Once again, the EGR Operator Marketing & Innovation Awards looked to be the best and most anticipated award event of the year in the online gambling industry. With over 250 of the market’s leaders and innovators gathering in one space, who was going to take home this year’s most prestigious award?

Awards are handed out in several categories, ranging from Best Affiliate Market Campaign to Brand of the Year. With big names and powerful brands like 888, Ladbrokes, and Poker Stars in the running, it’s virtually a who’s who of online gambling.

One of the more watched, and anticipated awards this year was the Innovation in Casino award. The shortlist for the prestigious online operator award included SlotsMillion, Ninja Casino, Paddy Power, and Poker Stars Casino. SlotsMillion was the front runner, with their virtual reality take on online gambling.

Virtual reality has always been talked about as the next step in online casinos, but SlotsMillion has doubled down and taken virtual gaming to another level. The site is functional and looks amazing, not just another gimmick as we’ve seen with previous attempts.

Sky Casino wound up taking home the prize for this award, however.

Other winners included Kindred Group for innovation in poker, Ninja Casino for innovative start-up, and GalaBingo.com, who took home two awards; one for innovation in bingo, and another for brand of the year.