In keeping with its strategy to increase its presence in European markets, Bulgarian online casino games developer, EGT Interactive, has inked a content supply deal with French online gambling company, BetClic Everest Group.

Included in the terms of the high-profile deal, the Bordeaux-headquartered operator’s international brands, Betclic and Expekt, are now live with EGT’s portfolio of high-quality online slots.

“For first time our content is available for the Swedish players under Expekt brand.”

The recent integration makes premium titles from the developer, such as Shining Crown, The Story of Alexander, Amazons’ Battle and the classic fruit-themed, 40 Super Hot, available to players of both Betclic and the Swedish operator, Expekt, within regulated jurisdictions.

Continued growth:

Commenting on the recent deal in an official press release, Chief Executive Officer for EGT, Todor Zahariev, said…

“We are delighted to sign this agreement with such a trusted and serious partner as Betclic Group. For first time our content is available for the Swedish players under Expekt brand and we are looking forward to a new jurisdiction under this partnership. Nevertheless, we continue our solid growth in the well- known Portuguese and Maltese regulated markets with Betclic Group following our goal for extensive distribution.”

For its part, casino games specialist for Betclic, François Dogon, added…

“We are thrilled to broaden the offering of Betclic brands with such a reputable provider with a long tradition in the land based and superior online game offering. We are confident that their high-quality casino content will add further value to our players experience. Expekt team is particularly proud to provide such a nice new slots titles to their Swedish market. “

Added benefits:

In addition to expanding its customer network, the new partnership agreement will also see EGT Interactive benefit from entering Sweden’s newly re-regulated market for the first time. The Sophia-headquartered developer’s titles are also live now with Betclic’s Expekt brand within its regulated jurisdiction.

The commercial deal will also see the Bulgarian developer strengthen its footprint within the Portuguese gaming market. Betclic was the first operator to be licensed in the southern European country’s newly-regulated market, having rolled out its Betclic.pt sports betting site on May 25, 2016.

Lottoland tie-up:

In related news, hard on the heels of the new partnership agreement with Betclic, EGT announced that Gibraltar-based online gambling operator Lottoland‘s more than 10 million customers would now have access to some of its most successful titles such as Zodiac Wheel and Rise of Ra and more.