Since 2010, mobile sports wagering has grown considerably in the state of Nevada, with over 50% in increased sports betting. Applications downloaded via a table or smartphone have allowed gamblers to place their wagers from home or on the go while in Nevada. In generally, players simply set up an account and wager without having to go to the actual sports book. Station Casinos are hoping to change this way of thinking.

In 2015, Station Casinos decided to remodel and enhance the sports book area of Red Rock Resort, which included adding LED displays with ultra-high-definition to the video wall of the gaming facility. The additions were made just in time for the college and NFL football seasons. The response of the additions by players have led the company to want to take similar efforts with the sports books at five other venues.

Vice President of Race and Sports for Station Casinos, Art Manteris, stated that after after the additions at Red Rock, there was conversation for changes to other properties. The reaction by guests to the video screens at the venue made this decision both easier and faster.

By this fall, the Green Valley Ranch Resort, Palace Station, Boulder Station, Santa Fe Station and Sunset Station all will have enhanced video capabilities in-house. New television monitors will be added with individual seats located around the book with improved displays to show the betting lines. Enhancements to Boulder Station, Sunset Station and Palace Station, will include manual wall boards being replaced with new electronic options.

Mark Falcone is the Chief Financial Officer for Station Casinos, who has not stated how much the upgrades to the sports book will cost. It was reported that the cost is a portion of $100 million to $125 million that will be spent in Las Vegas properties this year. This amount will be spent on upgrades to gaming as well as nongaming amenities of the properties.

According to Manteris, the changes to the sports books are being designed to drive revenues up. With the changes last year, Red Rock installed three LED video displays each 17 feet tall and 31.5 feet wide in size. Santa Fe Station and Green Valley Ranch will have similar video screens installed. Photos were taken of the video installation at Red Rock so that other Station Casinos can compare the screens to the new screen installs.

The project will be rolled out through August with Boulder Station adding the new video walls and electronic odds display system in time for the NCAA basketball tournament. Green Valley will have installations completed after the tournament series.

 

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