Yesterday, August 7th, FanDuel, a leading online gambling firm based in New York, revealed that starting August 10th, it will officially integrate the IMG ARENA’s Golf Event Centre into its Sportsbook, as part of its partnership deal with IMG Arena. Additionally, the FedEx St. Jude Championship will improve the golf wagering offering on the platform, as well as the number one wagering technology also produced by the IMG ARENA’s Golf Event Centre will be directly available to fans, aka live access, throughout PGA Tour Events.

But that’s not all; to mark the occasion, the company will offer punters a 25% income increase on each wager placed on the live market throughout the tournament.

Number one wagering technology:

Via the IMG Arena’s Golf Event Centre, the company will deliver to golf enthusiasts an outstanding portfolio of the latest live wagering markets involving “closest-to-the-pin, longest drive, number of birdies and more exciting stroke-by-stroke bets that will allow fans to engage with golf at any point in the tournament.” 

However, as for the FedEx St. Jude Championship, the firm is offering an opportunity to fans aged 21 and older to wager on themselves “with a bunker shot challenge and fans who show a bet slip will have the opportunity to make a bunker shot for the chance to win $5,000 in Bonus Bets.”

In addition to all of the above, the IMG Arena’s Golf Event Centre will provide Fanduel’s customers with a vastly improved data visualization experience so that said fans can seamlessly view everything in FanDuel Sportsbook, such as course maps, hole profiles and the capacity to track every shot in real-time throughout the tournaments, making sure that fans have all information they need to be able to select wagers throughout said PGA Tour Events. There will also be a live leaderboard, which may be modified to track any player’s “hole-by-hole” performance and is also available to the company’s customers.

Excitement about the partnership:

Commenting on the integration of the IMG ARENA’s Golf Event Centre, Christian Genetski, President of FanDuel Group, said: “As an Official Betting Operator of the PGA TOUR, we’re continually looking for innovative ways to elevate the golf betting experience on our platform for fans during their favorite tournaments. By integrating IMG ARENA’s Golf Event Centre into our sportsbook platform, we can offer fans access to a robust catalog of live markets that will give them new ways to engage with the sport on every hole, according to the official press release.

In this regard, Scott Warfield, Vice President of Gaming on the PGA TOUR, added: “Integrating the Golf Event Centre into FanDuel Sportsbook will be a massive win for golf fans, who will now have a robust offering of betting options to choose from as they tune in to see their favorite players and tournaments. The Golf Event Centre promises to be an exciting addition to the FanDuel platform, and we appreciate the contributions they have made to help us grow engagement in the game of golf.”

Relatedly, Jordan Spieth, FanDuel Ambassador, commented: “FanDuel’s investment in creating a best-in-class golf experience for its customers shows their continued commitment to the sport of golf. I’m proud to partner with an organization that looks for new ways to bring fans closer to our game.”

Brian Clayton, Vice President of Sales – Americas, IMG ARENA, added: “Our Golf Event Centre is an industry-first product that enables interactive in-play betting on golf for the first time, bringing a new dimension to the golf experience for fans around the world. Now FanDuel customers can enjoy its immersive data-visualization features during the PGA TOUR’s world-class tournaments, and benefit from unique markets to enjoy every shot, hole and player.”