In the western American state of Nevada and casino operator Fifth Street Gaming is to reportedly begin renovating its 14-year-old Lucky Club Casino and Hotel property from tomorrow morning.

According to a Friday report from the Las Vegas Review-Journal newspaper, the firm announced earlier this year that it would be refurbishing the North Las Vegas venue in partnership with the Ojos Locos Sports Cantina chain of sports bars in hopes of being able to more easily appeal to the region’s ‘Latino community’. The operator purportedly more recently detailed that the revived enterprise is now expected to open by the end of January under the new Ojos Locos Sports Cantina y Casino at Hotel Jefe branding.

Active accommodation:

Las Vegas-headquartered Fifth Street Gaming reportedly explained that the existing casino and restaurant inside the Lucky Club Casino and Hotel property are to be closed throughout the renovation although the venue’s adjacent 118-room hotel will remain open. The company purportedly moreover disclosed that this will allow it to bring a new 10,000 sq ft gaming floor to the Clark County enterprise featuring a range of the latest slot and table games entertainment.

Extensive estate:

Fifth Street Gaming additionally runs its flagship Downtown Grand Hotel and Casino in Las Vegas as well as the nearby Opera House Casino and Saloon, Western Hotel and Casino and Gold Spike Hotel and Casino. The firm is similarly responsible for The Silver Nugget Casino and Event Center and The Golden Tiki gaming tavern alongside an estate of more than 50 bars and restaurants such as the Triple George Grill.

Alluring attractions:

To complement its new-look casino and Fifth Street Gaming reportedly divulged that the coming Ojos Locos Sports Cantina y Casino at Hotel Jefe is to furthermore feature 10,000 sq ft of indoor and outdoor entertainment space in addition to an Ojos Locos Sports Cantina-branded restaurant capable of accommodating almost 300 diners. The firm purportedly noted that this former amenity will be used to host food festivals and a plethora of concerts from some of the local Latino community’s most prominent artists.

High hopes:

Seth Schorr (pictured) serves as the Chief Executive Officer for Fifth Street Gaming and he reportedly declared that the new Ojos Locos Sports Cantina y Casino at Hotel Jefe is to be the first ‘Latino-focused property’ in the United States with its restaurant serving as a ‘dining, entertainment and nightlife centerpiece.’

Reportedly read a statement from Schorr…

“I think that Latino community is one that is deserving of an experience that is designed specifically for them in every way. The language is the most obvious but food, entertainment and all of our programs are to be completely programed for the Latino community.”

Prominent partner:

For her part and the Marketing Vice-President for Dallas-headquartered Ojos Locos Sports Cantina, Laura Caudillo, reportedly pronounced in April that her organization already runs 18 sports bars and restaurants across the states of New Mexico, Arizona and Texas that are filled with high-definition televisions broadcasting a host of Spanish-language programming.

A statement from Caudillo reportedly read…

“We are excited and honored to collaborate with Fifth Street Gaming on this project to bring the Ojos Locos Sports Cantina experience to Nevada. We look forward to adding to the Latino community experience with our excellent service, delicious food and fun atmosphere.”