iGaming Business – Finnish online and mobile gaming software provider Finnplay has agreed a deal to integrate the latest sportsbook technology from BetConstruct.

According to various reports, Finnplay has identified sports betting as one of the main growth sectors of the online gaming market and that this deal will help it take full advantage of this trend.

Finnplay already boasts a range of third-party software from providers such as Ezugi and BetSoft Gaming.

“Sports betting continues to be one of the fastest growing products in the online gambling market and is proving to be the core to the success of the betting and gaming industry,” Finnplay chief executive Martin Prantner said.

“However, many operators are finding it is increasingly difficult to differentiate themselves.