FSB, a reputable technology supplier to the iGaming industry, has entered a strategic partnership with South African operator SuperSportBet. Under the partnership, FSB will supply the fast-growing operator with the award-winning sport betting, casino, and platform developments tailored to meet the most selective requirements of SuperSportBet’s customers and partners.

Extensive Bet Options:

The collaboration will enable the sports betting subsidiary of the Africa-leading gaming and entertainment group of companies, KingMakers Group, to avail of a wide range of sports options and bet types specifically developed for South African market. The portfolio includes sports betting products designed for the South African horse racing market, as well as an array of integration features tailored to suit local payment options.

The partnership will bring a comprehensive portfolio of online casino products to SuperSportBet‘s platform enabling the operator to take advantage of the industry-leading content and expand its offerings to local player community. Such an increased presence is targeted through the comprehensive scope of supply that includes the provider’s compelling Player Account Management solution. The feature ensuring transparent activity reviews to players visiting the platform is set to help players track their registration, deposit, and withdrawal details.

Expanding South African Footprint:

The partnership between the experienced provider and the ambitious operator that launched its operations in January 2024 is set to help both partners to expand their footprint in the South African market. For this purpose, FSB can include its recent Bet Builder development in the latest deal. Indeed, this fully automated product generates and publishes a broad selection of Bet Builder bets within individual sports events and may suit the local market requirements for the benefit of both partners.‍

Barrie Swart, General Manager at SuperSportBet, reportedly commented: “We believe in bringing fans closer to the action and this collaboration with FSB enables us to offer players a unique sports betting and iGaming experience for the South African market that includes My Boost, Bet Builders and Super Boosts. We are looking forward to continued collaboration between our teams and that our partnership will make a significant impact in the market.”

Adam Smith, Chief Executive Officer at FSB, said: “This landmark partnership has been many months in the making and we are very proud to have been chosen as platform partners of SuperSportBet. The trust they have placed in our talent and technology is another important recognition for FSB and has been immensely satisfying. SuperSportBet’s aspirations in South Africa are truly inspiring and we are delighted to be playing a part in what we all feel will be a captivating growth journey.”