Fresh from signing a pair of platform supply deals and iGaming software innovator FSB has now announced that it will be relocating its London offices early next week to an 8,000 sq ft space that was once occupied by British sportsbetting giant William Hill.

According to an official Thursday press release, FSB explained that the new two-story home for its 100-strong team will be located on Scrutton Street in the London district of Shoreditch about one mile east of its former offices in the giant city’s St Luke’s neighborhood. It stated that the fresh site is in the heart of the capital’s technological development community and is big enough to allow it to fully showcase its ‘operational offerings and online trading tools’.

FSB described the new premises as ‘a perfect fit’ that will moreover enable it to debut a ‘new product-development floor’ featuring a ‘fully-functioning betting shop’ complete with a selection of its self-service betting terminals.

Richard Thorp, Business Development Director for FSB, declared that the move represents ‘a hugely salient step in the evolution and ambitions’ of his firm subsequent to describing Shoreditch as ‘a rich environment for technological talent’ that will be ‘a natural habitat’ for its squad of professionals.

“Milestone digital innovation and differentiation sets us apart from out rivals so these offices provide the resources and ideal setting in which to keep our portfolio at the cutting edge,” read a statement from Thorp. “The move demonstrates our commitment to building on our stable base by innovating and staying ahead of the market trends for our partners. It’s an exceptional building with a strong trading tradition in an area of growing appeal. It’s a happy coincidence when location and vocation converge. We all can’t wait to get the keys to the property.”