In the United Kingdom and the Gambling Commission regulator has announced the levying of a £672,829 ($742,625) fine against the locally-licensed operator behind the GGPoker.co.uk online poker domain as it looks to maintain the highest levels in player safety.

The watchdog used an official press release to declare that the financial penalty against NSUS Limited comes after an official investigation uncovered ‘social responsibility and anti-money laundering failures’ in the way the operator did business. The organization asserted that the Dublin-headquartered firm is to also be issued with ‘an official warning’ for these shortcomings, which involved a trio of its obligatory licensing conditions.

Distressing dearth:

The Gambling Commission stated that NSUS limited via its GGPoker.co.uk site was found to have demonstrated a number of social responsibility deficiencies including a failure to properly identify punters ‘who may be at risk of experiencing harms associated with gambling.’ The regulator went on to disclose that the operator had moreover breached its licensing conditions by failing to appropriately interact with these potentially at-risk aficionados.

Prohibited promotion:

Established in 2016, NSUS Limited was furthermore criticized by the Gambling Commission for failing to take ‘reasonable steps’ so as to prevent potentially dangerous marketing materials from being sent to self-excluded customers. The watchdog explained that this malfunction came as the operator was found to have sent such offers via e-mail to 125 punters who had earlier decided to opt out.

Reduced reckoning:

Finally, the Gambling Commission asserted that NSUS Limited was criticized for exhibiting anti-money laundering shortcomings that had included a failure ‘to conduct adequate risk assessments of the business being used for money laundering and terrorist financing’. The regulator finished by proclaiming that these particular deficiencies had additionally encompassed a breakdown in that way the operator ensured it possessed ‘appropriate policies, procedures and controls’ in order to prevent such illicit activities from occurring.

Concerted campaign:

This is just the latest financial penalty to be issued by the Gambling Commission for a similar range of shortcomings with the regulator having hit the firm behind the Betfred.com and OddsKing.com iGaming domains, Petfre (Gibraltar) Limited, with a fine of £2.87 million ($3.12 million) only last month. This followed its issuance of steep £1.36 million ($1.61 million) and £630,000 ($764,000) penalties against operators SpreadEx Limited and Smarkets Malta Limited respectively and its August sanction of Entain to the record-setting tune of £17 million ($20.4 million).

Read a statement from the Gambling Commission…

“Operators should be aware that we will be monitoring them very carefully and further serious breaches will make the removal of their license to operate a very real possibility. We expect better and consumers deserve better.”