Top-rated online gaming software service provider GAN Limited has been busy installing its customized simulated gaming solution within operations of new partners. Just this week, GAN announced that its simulated product will be offered via Treasure Island Hotel & Casino. The partnership marks the first time the company has teamed up with a Las Vegas Strip entity.
GAN will provide Treasure Island with its simulated gaming solution via desktop and mobile applications, along with integration within the company’s rewards program. GameSTACK, the enterprise software system of GAN will power the solution, providing over 500 high-quality simulated games online.
Many of the games on offer will be recognized by patrons as they are also available on the gaming floor at the retail venue. The installation marks the 18th B2B client for GAN involving simulated gaming. This year, it is the 5th client installation.
The simulated gaming option provides high-margin revenue streams for retail casinos as they use their existing player base for engagement. The unique software provides a quality marketing opportunity for retailers as well as brand building.
Retail casino operators in the United States can use simulated gaming as a strategic way to build an online player base before online gambling is legalized in their area. For Treasure Island, the casino has a large game floor of more than 85,000 square feet and over 2,800 hotel rooms. GAN is providing the venue with a robust option for players of the venue.
A state-of-the-art integrated gaming platform will be created for mobile and desktop apps, providing premium marketing and customer support for players. GAN will work on launching the latest technology for the company including a new framework for the app and a template for desktop options that includes linking the loyalty program of the casino.
GAN Senior Vice President of Sales, Marcus Yoder, commented on the new partnership by stating:
“Our Simulated Gaming technology and software continues to demonstrate its industry-leading position, and our premier list of partners is growing as a result. We are very excited to partner with Treasure Island – a premier asset located on the Las Vegas Strip.”
Incredible Technologies Deal
GAN has signed a few deals this year, including one with Incredible Technologies back in June. The new multi-year deal will see GAN secure exclusive rights online to the current and future online games of Incredible Technologies.
The exclusive content deal will allow GAN to offer partners the latest in gaming innovations. Incredible Technologies just recently launched a new online slot, Rising Rush Tropical Wonders, which adds to the overall portfolio of the company.