On January 17, North American company GAN Limited, a leading B2B supplier of SaaS solutions for online real money gaming and a globally recognized B2C online sports betting and casino operator under its flagship brand Coolbet, publicly announced its debut in the Mexican regulated iGaming market through its brand, Coolbet, via an agreement with a Mexican licensed partner.

With this debut, Coolbet is now officially launched in 10 states.

New deal:

As of January 16, Coolbet signed a lucrative deal with a Mexican licensing partner, giving GAN the opportunity to offer its programming and sports betting solutions fully customized and tailored to players’ needs and expectations, via its innovative technology-based brand.

Under the terms of the agreement, GAN will achieve one of its main goals, which is to enter the Mexican iGaming market and ultimately the LATAM market, by supplying Mexican players with its full, innovative portfolio of casino games and sports betting solutions, along with the latest, innovative technological solutions.

It will also offer 24/7 customer support and invoicing bookmakers to provide players with a premium experience and a local sports wagering menu when they choose to bet.

Also, Mexican players who are big fans of sports events will be able bet on one of the most famous sports events in Mexico in LATAM such as the 2023 Mexico Open, MLB Mexico, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana and Formula 1.

Commenting on the launch, Endre Nesset, President of B2C for GAN, commented: “We are thrilled to be live and operating in the regulated Mexican market and bringing the award-winning Coolbet brand to local players. We expect our share of the market to grow over time, but initially we expect both investment spend and revenue to be modest, as we gain familiarity with the market. Thus far, our planned launch in Mexico has been asset-light, with limited marketing spend focused on targeted social media and digital campaigns, and plans to sponsor Mexican athletes and streamers to drive awareness. We look forward to supporting our local partners as we grow our presence in this exciting market.”

About:

Headquartered in North America, GAN Limited is a leading B2B supplier of online gambling SaaS solutions, mainly for U.S.-land-based casinos and is also a leading provider of B2C online sports wagering technology globally recognized in many European and Latin American markets. It was founded and officially launched in 2002.

Headquartered in Estonia, Coolbet is one of the most popular brands of GAN Limited. The company completed the purchase of the brand in 2021.