This year’s edition of the International Casino Exhibition (ICE) London is set to take place early next month and British online casino games developer Ganapati has announced that it will be on hand in the company of eight-time Olympic gold medallist, Usain Bolt (pictured).

The London-headquartered firm used an official Wednesday press release published by European Gaming Media and Events to detail that ICE London will be held from February 4 to 6 inside the giant ExCeL exhibitions venue and it is to be on stand N7-440 to show off its complete collection of entertainment-focused games featuring licensed content from some of the planet’s most recognized studios.

Pending premiere:

Ganapati entered the iGaming sector in 2016 and revealed that it is partnering with Bolt to create a themed video slot that is due to be launched later this year in advance of the opening of the 2020 Summer Olympics in Tokyo. The firm also pronounced that the Jamaican track star will be joining it at the London extravaganza to help promote this coming title and highlight its own dedication to developing games featuring well-known sports stars.

Sports sensations:

Juliet Adelstein, Chief Operating Officer for Ganapati, used the press release to explain that her firm’s coming premiere of a video slot featuring Bolt is to follow its debut last year of a similar title themed around Filipino boxer Manny Pacquiao. She moreover proclaimed that the developer has been collaborating ‘closely’ with the 33-year-old former sprinter in order to produce a title that ‘accurately reflects his love of sport-themed games’ while incorporating its own range of ‘entertainment-focused elements.’

Read a statement from Adelstein…

“This partnership between Ganapati and Usain Bolt is hugely exciting and represents just how big we have grown in such a short space of time. Usain has worked closely with us to create this special game and neither of us can wait to release the official Usain Bolt slot game later this year.”

Tailored invention:

For his part, Bolt declared that he is ‘proud’ to be collaborating with Ganapati because the developer endeavors to ‘produce innovative and creative content that fits perfectly with my brand.’

Bolt’s statement read…

“Ganapati and I have been working on this together for some time now and I look forward to sharing the final product with you all.”