In the United Kingdom and the local arm of German gaming machines giant, Gauselmann Group, has announced that it has introduced its innovations into the 30 roadside venues operated by Roadchef Motorways Limited.
The Espelkamp-headquartered behemoth used an official press release published by European Gaming Media and Events to detail that this campaign took around six weeks to complete and had involved the placement of approximately 500 of its Category C and B3 machines at motorway service areas (MSA) managed by Roadchef Motorways Limited in locations as distinct as Durham and Maidstone.
Ryan Collinge, Business Development Director for Gauselmann, described the move as ‘a fantastic and positive start’ to his firm’s relationship with Roadchef and explained that the program had additionally involved the provision of advanced customer monitoring and signage capabilities.
Read a statement from Collinge…
“We have taken the decision to increase the density of the digital Category C offering, which has had an immediate and positive impact on player experience. Being part of the Gauselmann Group has also meant that we have been able to deliver a complete and integrated solution courtesy of the GeWeTe and the Mars platform, which is the first time that the brand has been able to provide a complete ticket-in, ticket-out (TiTo) solution across an MSA estate.”
Collinge moreover used the press release to proclaim that his firm had rolled out its Fishing Frenzy and Eye of Horus titles across Roadchef Motorways Limited’s MSA estate as both Category C and B3 games with the latter housed in the new Aurora Noir cabinet. He stated that this was an ‘absolutely essential’ move as it will allow his firm ‘to have the very best performing product’ in areas that are usually much smaller than typical high street amusement gaming centers in the United Kingdom.
“In terms of the product mix, it’s not simply a question of replicating what players would find within a high street amusement gaming center because there are fewer machine positions and in most cases only four B3s.”