Malta-based online gambling operator, Kindred Group (KINDSDB:Stockholm), (formerly Unibet Group) has partnered with Play’n GO for the exclusive release of Troll Hunters 2.

The exciting new game is the latest in the Troll Hunters saga which the operator and Swedish online casino games developer launched together in 2013.

together we created a title that we knew people would love

According to the recent press release, Games Development Manager for Kindred Group, Ale Rallo, said…

“Kindred has recently invested heavily in the quality of their exclusive games. We believe that product quality is ultimately what customers will recognize and value. This is what will set us apart from the competition and lead the way forward in casino.”

For its part, the Växjö-headquartered developer’s Chief Executive Officer, Johan Törnqvist, added…

“Creating exclusive and localised content isn’t easy.

“But, with our gaming expertise and Kindred’s knowledge of their market and its players, together we created a title that we knew people would love, and we can already see it succeeding. It’s also a learning experience that will, ultimately, lead to more collaboration and even better ideas and concepts in the future.”

Responsible gambling initiative:

On the heels of launching its first US (New Jersey) online sports betting offering under the Unibet brand, Kindred Group, through its 32Red and Unibet brands, announced the extension of its responsible gambling strategy via its football clubs in the United Kingdom. The new initiative will reportedly see responsible gambling language dominate every match played by two 32Red teams during the 2019/20 season.

Also to see an increase in responsible gaming messaging are Kindred’s in-stadia advertising, program advertising, emails and social media and emails. Additional details regarding the commitment are forthcoming.

Commenting on the effort, General Manager for Kindred UK, Neil Banbury, said in a recent press release

“We are delighted to be launching this initiative that builds on some of the work we have already been doing. Fans will have already noticed our LED boards this season carrying responsible gambling messages, but this is another step forward for us.”

“Gambling companies and the wider industry have an important role to play in tackling problem gambling. To remove the industry from the public’s eye would be irresponsible. Instead, there is a fantastic opportunity for football club sponsors to do so much more. Football clubs have a unique reach and cut through with adult audiences, and as such are a great avenue for promoting healthier gambling behaviour and advocating for control”, Banbury added.

New P&G games:

Meanwhile, Play’n GO has also been busy having recently launched back-to-back titles including Mission Cash, the 5-reel, 20-payline video slot based on the popular 60’s spy genre, alongside the double launch of Inferno Joker and innovative new table poker game, 3 Hand Casino Hold’em.