British digital sports content, technology and integrity services provider Genius Sports Group Limited has announced the inking of a deal to expand its existing relationship with prominent online casino and sportsbook operator Bet365.

The London-headquartered innovator used an official Tuesday press release to detail that the fresh arrangement will see it supply Bet365 with a full suite of streaming and data solutions including services covering action from a host of global soccer competitions and the National Football League (NFL). The firm moreover stated that this new alliance has extended an ‘existing long-term partnership’ that has ‘helped to establish the market for official sports data on competitions such as the English Premier League.’

Advantageous alliances:

Established in 2016, Genius Sports Group Limited provides online sportsbetting providers including the likes of FanDuel Group, DraftKings Incorporated and Rush Street Interactive with a range of content, data, trading services and media products in association with partners such as the International Basketball Federation, the National Association for Stock Car Auto Racing and the National Collegiate Athletic Association. The company declared that its innovations ‘power the ecosystem connecting sports, betting and media’ so as to help associates to ‘deliver new and immersive fan experiences.’

Real-time rarities:

Genius Sports Group Limited pronounced that Bet365 was one of the first online sportsbetting providers to utilize its own live streaming service and has now agreed to increase its exploitation of this innovation to customers located outside of the United States including ‘low latency broadcasts from several top-tier global soccer competitions and the NFL.’ The provider asserted that this arrangement is destined to allow the sports wagering behemoth to feature ‘unique new content’ that will assist its customer retention and bet placement efforts.

Captivating connections:

Mark Locke serves as the Chief Executive Officer for Genius Sports Group Limited and he used the press release to proclaim that all of this live-streaming content is to be combined with its ‘leading portfolio of official data’ covering thousands of events every year and including real-time NFL statistics supplied via its proprietary Next Gen Stats advance. The boss contended that Bet365 will furthermore now be able to take advantage of his company’s ‘official data-driven marketing campaigns’ in order to further its engagement efforts and drive ‘lower cost of acquisition across display, video and connected television.’

Read a statement from Locke…

“The expansion of our partnership with Bet365 further validates our long-standing strategy to power live betting experiences backed by the highest quality official data and video content. This agreement is particularly significant for our live streaming service, which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.”