American online sportsbetting operator DraftKings Incorporated has hailed the signing of a ‘transformative’ deal that is to see it granted access to a plethora of data, content and fan engagement solutions from British innovator Genius Sports Group Limited.

The Boston-headquartered firm used an official press release to declare that the multi-year arrangement ‘signifies the international adoption of official sports data across the sports ecosystem’ and will include ‘a complete suite’ of products related to the United States’ popular National Football League (NFL).

Gridiron gamut:

DraftKings Incorporated proclaimed that it became one of three official sportsbetting partners of the NFL in April and that the new agreement will assist its efforts in providing millions of American football aficionados with ‘immersive and personalized live experiences.’ The operator disclosed that it is to now moreover gain access to real-time video feeds as well as official and proprietary data from Genius Sports Group Limited covering more than 170,000 annual events alongside a vast range of information, content and player acquisition and retention solutions.

Expanded entertainment:

Ezra Kucharz serves as the Chief Business Officer for DraftKings Incorporated and he divulged that the alliance is to additionally permit his firm to fully deploy the automated BetBuilder same-game parlay solution Genius Sports Group Limited developed in association with the SportCast subsidiary of American iGaming behemoth Scientific Games Corporation. He explained that this advance covers an immense range of NFL markets in addition to action from the National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball and a host of well-known soccer competitions.

Read a statement from Kucharz…

“Our customers are at the forefront of all we do and we are always working to better their experience and our products. The mutually beneficial terms of this agreement allow us to leverage Genius Sports Group Limited’s technology for years to come. We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like same-game parlays while having confidence in the integrity of the data we utilize to fuel our offerings.”

Pervasive provision:

For his part and Mark Locke (pictured), Chief Executive Officer for London-headquartered Genius Sports Group Limited, pronounced that the tie-up is to also see DraftKings Incorporated become one of the first sportsbetting operators to be given access to its full NFL offering, which includes proprietary Next Gen Stats data. The innovator affirmed that this catalogue is destined to power ‘the full player lifecycle from new acquisition to pre and in-game engagement as well as long-term retention’ while giving its latest partner the ability to expand its portfolio to ‘hundreds of new competitions’ and reinforce its standing ‘as a provider of world-leading live betting products.’

Locke’s statement read…

“Being selected by DraftKings Incorporated, one of the most prolific sportsbook brands in the United States, is another historic achievement for us. This partnership reinforces our commitment to official sports data and demonstrates its intrinsic value in helping our sportsbook partners stand out from the competition. Our data, trading, streaming and marketing services deliver a complete set of sportsbook solutions that are backed by the largest leagues in world sports including the NFL.”