Prominent iGaming platform and solutions firm, Gaming Innovation Group (GiG) Incorporated, has announced that its New Jersey arm can now begin referring website traffic to local online casino operators after receiving its affiliate vendor registration.

Passing on traffic:

The Maltese firm used an official press release to detail that the authorization for its New Jersey Gaming Innovation Group Incorporated subordinate was granted by the New Jersey Division of Gaming Enforcement earlier this week to give the enterprise permission to start passing on traffic to a wide range of online casinos and sportsbooks on a cost-per-acquisition basis.

Atlantic City alliance:

Headquartered in the Valetta suburb of St Julian’s, GiG Incorporated received its New Jersey iGaming license in late-June before going on to ink an associated deal with Hard Rock International Incorporated that saw the American casino operator begin utilizing the developer’s omni-channel sportsbetting solution for all terminal-based and over-the-counter wagers placed inside the Hard Rock Hotel and Casino Atlantic City.

Hitting its targets:

The innovator additionally declared that it has ‘been building up portfolio assets to target’ over the course of the previous year and that the receipt of its affiliate vendor registration will now enable it to take a ‘first step towards monetizing those websites and marketing channels.’

Further moves planned:

Richard Brown, Chief Operations Officer for GIG Incorporated, described New Jersey as ‘an attractive market for affiliation’ before subsequently stating that his firm intends to apply for similar state-based authorizations ‘as they open up for the opportunity.’

Brown’s statement read…

“We are excited to receive our vendor registration, enabling us to start referring traffic to the operators in this jurisdiction. It is an exciting opportunity for us. However, we expect the state-by-state legalization of sportsbetting to materialize at a slow rate. There is strong competition in the market but we are confident we can replicate, in the United States, the success we have achieved in highly competitive European markets.”