Detroit-based gaming, hospitality, and entertainment corporation, JACK Entertainment LLC, recently announced that the rebranding of their Greektown Casino-Hotel to JACK Detroit Casino-Hotel has begun and is slated to be completed on May 1, 2018. The opening of casino’s new entertainment and dining experiences will correspond with the transition to the JACK brand.
High atop the building in Downtown Detroit, the large Greektown sign that has been there for years, was dismantled earlier this summer to make way for a massive new sign that reportedly spans the width of the hotel’s rooftop. The sign, which is part of JACK Entertainment’s 1,500-unit state-of-the-art exterior and interior signage package, will be hoisted by helicopter to the top of the 30-story building on Saturday, Sept. 30.
Chief Executive Officer for JACK Entertainment, Matt Cullen, said “Detroit is JACK’s hometown and we want to make a big splash with our new brand and the casino’s dramatically expanded new dining and entertainment offerings,” according to the news release. Cullen added that the entire JACK team is eager to introduce all of the new offerings to their guests and the city of Detroit.
All new dining and entertainment experiences will also be debuting in spring 2018 and will coincide with the new brand launch. Major changes include the complete transformation of the former Market District into the Monroe Market, a multimillion-dollar endeavor.
The new contemporary dining destination will reportedly feature six fast-casual eateries. Another restaurant, a ramen noodle bar, will join the casino’s diverse array of food offerings. Traditional Japanese ramen “with a Detroit twist” will be served at the restaurant which is currently under construction. It will also feature a pop-culture décor and along with noodles, will serve sushi rolls, classic nigiri and sashimi.
Also part of the extensive renovation, the casino will be getting a new bar, which will feature Michigan wines, craft cocktails and a selection of Detroit-brewed and imported beers.
The rebranding was announced by Rock Gaming LLC in February last year, which was followed by the company announcing later in August that it would be relocating their headquarters, including all 140 employees, from One Woodward Avenue to St. Mary’s School in Greektown. Connected to the Greektown Casino and Hotel by a pedestrian skywalk, the 150-year-old, five-story, 29,000 sq ft former school building, which has been empty for a decade, is located on St. Antoine Street and began a $7 million renovation last year.
Owned by Dan Gilbert’s Rock Ventures LLC, JACK Entertainment, formally originally Rock Gaming LLC, acquired the Greektown Casino-Hotel in 2013. As of 2016, the 55-year-old Detroit-born Gilbert’s massive downtown real estate investment has reportedly had an estimated impact of $19 billion on the city.
In addition to what is now, Jack Detroit Casino-Hotel Greektown, JACK Entertainment’s portfolio of properties includes JACK Cleveland Casino, JACK Cincinnati Casino and Cleveland-area thoroughbred racetrack and racino, JACK Thistledown Racino. The company also owns a stake of properties in Kentucky and Maryland by way of Turfway Park in Boone County and Horseshoe Casino Baltimore, respectively.
Look for more information from the company regarding the transition and new amenities in the spring.