Only a few days after inking a deal to buy rival Dutch firm Eurocoin Interactive and Austrian iGaming innovator Greentube has now returned to announce the launch of its latest business-to-business social online casino solution.
The Vienna-headquartered firm used an official Wednesday press release to detail that the new Greentube Pro 2.0 innovation was developed by its Bluebat Games subsidiary and allows land-based casino operators to market their attractions to potential customers through online social gaming.
Greentube is a subsidiary of Austrian gambling machines giant Novomatic AG and stated that the fresh innovation encompasses a library over 180 free-play titles from five developers and gives partners the ability to utilize ‘highly engaging monetization features’ to maximize revenues and achieve ‘better retention levels’ via an amplification of the casino experience.
Georg Gubo serves as the Chief Operating Officer for Greentube and he used the press release to declare that the games offered by his firm’s Greentube Pro 2.0 advance ‘have been proven successful in the social casino segment’. He furthermore pronounced that these titles ‘have been adapted to better appeal to real-money players of land-based casinos’ and will be gradually complemented via the addition of more new features and content.
Read a statement from Gubo…
“Our offering has never been more relevant with retail venues being forced to stay closed. With Greentube Pro 2.0 and its features and tools aimed at increasing loyalty, operators can engage and retain players until they can return to land-based properties.”
Greentube moreover explained that it has just signed a deal that has seen Australian land-based casino operator The Star Entertainment Group Limited become the first firm to exploit its Greentube Pro 2.0 advance. The firm divulged that it expects to have migrated all of its existing online social gaming clients to the new innovation ‘by the end of the third quarter’ in order to allow them to ‘stay connected with their players.’
For its part and The Star Entertainment Group Limited is responsible for The Star Gold Coast, Treasury Brisbane and The Star Sydney properties and hopes to have finished work on the first stage of its $2.3 billion Queen’s Wharf Brisbane development by the end of next year. The Brisbane-headquartered company also recently disclosed that it will be spending approximately $310 million so as to bring a new 63-story hotel tower to its Gold Coast venue as part of a plan that is to eventually see it add in excess of 3,000 rooms and suites to its operations in Queensland.