Leading developer and supplier of iGaming solutions, Greentube, has entered into an agreement that will see it launch a collection of “classic casino games and modern interactive content” with UK based software and services supplier Playtech’s Games Marketplace.

Under the terms of the special deal, classic titles from the Novomatic Interactive division that have been configured for online channels will be made available via the London-headquartered aggregator. Included in the integration are such popular games as Lucky Lady’s Charm Deluxe, and the Ancient Egypt-themed title, Book of Ra Deluxe, along with new, advanced gaming content from Greentube’s innovative developers and studios.

“We believe this step comes at exactly the right time..”

As part of the deal that will further increase the global success of both industry giants, Playtech customers will additionally have access to current smash-hits from the Austrian developer including the 10-line, 5-reel video slot based on Irish folklore, Cash Connection Charming Lady and part of the popular Diamond Link series, Diamond Link Mighty Elephant.

Games Marketplace advantage:

Chief Games Officer for Greentube, Michael Bauer, commented on the strategic agreement in an official press release, saying…

“Joining Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets.

“We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”

Market reach:

To start, the Vienna-headquartered developer’s games portfolio will be available in such diverse countries as the UK, Spain and Poland, extending Greentube’s reach in Europe and in Mexico, a burgeoning market for online gaming in the LATAM region.

Also commenting on the distribution deal, Chief Operating Officer for Playtech, Shimon Akad, added…

“We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace. These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”

Recent business:

Greentube recently joined an awareness initiative, the #PlayApartTogether campaign, in support of the World Health Organisation’s (WHO) stay-at-home program.

Meanwhile, Playtech has also been busy having recently announced that Netherlands-headquartered sport betting company, Fortuna Entertainment Group‘s (FEG), omni-channel sportsbook in Poland went live on its IMS platform.