Digital gaming provider NYX Gaming Group has signed a deal to extend the provision of its NYX OGS game aggregation server to the Bwin.com domain run by global online gambling operator GVC Holdings.

Isle Of Man-based GVC Holdings has been a customer of NYX Gaming Group since 2014 and already utilizes the provider’s innovation on a number of its sites including Sportingbet.com but now intends to take advantage of the NYX OGS advance to expand the range of content offered on Bwin.com.

GVC Holdings additionally operates online gaming domains such as PartyPoker.com, PartyCasino.com and FoxyBingo.com while last year saw it spend just over $1.3 billion to purchase rival Bwin.Party Digital Entertainment and its Bwin.com sports betting and gaming service.

“This is another big step towards our objective to build the best casino in the market,” read a statement from Liron Snir, Chief Product Officer for GVC Holdings. “NYX Gaming Group is a premium developer and we are thrilled to be able to offer its highly popular games to our players.”

For its part, Las Vegas-based NYX Gaming Group, which earlier this month entered into a multi-year partnership with Nederlandse Loterij, declared that its NYX OGS omni-channel games aggregation platform gives operators the ability to offer over 1,000 titles developed by in excess of 40 third-party producers and its own NextGen Gaming studio.

“GVC Holdings is a true leader in the gaming industry and its strategy for growth and business development is impressive,” read a statement from David Flynn, Chief Commercial Officer for NYX Gaming Group. “This partnership is extremely important to NYX Gaming Group, representing a firm endorsement of NYX OGS and emphasizing the vital role it plays for the industry’s most successful operators around the world. It also reaffirms NYX Gaming Group’s commitment to building our partnerships and maximizing the relationships across a number of different areas to deliver optimum value to our clients.”

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