After recently going live in Denmark with a range of its most popular slots, New York City-based, High 5 Games, (H5G) has entered into a partnership agreement with Stockholm-headquartered online gambling company, Betsson AB, that will see it launch a series of new gaming titles.
Included in the freshly-inked agreement is the exclusive release of Way Out Wilds, which will be the first to be released prior to a multi-game, worldwide launch, to be announced next month. The early roll-out will serve as a teaser of the industry’s leading independent casino games provider’s next-generation products.
According to the official press release…
The deal with the Swedish group will additionally showcase H5G’s streamlined UI, with ‘built-for-mobile features’ including enhanced floating buttons and portrait mode, with full-screens of the developer’s impeccable artwork.
Commenting on the collaboration, Product Director Games of Chance for Betsson Group, Ciara Nic Liam, said…
“High 5 Games is renowned for its popular land-based smash hits and the quality of their fresh and innovative gaming content will bring something different to the marketplace while matching up to the standards set by the likes of all-time casino classics Golden Goddess and Da Vinci Diamonds.
“We are thrilled to have the world exclusive on the launch of High 5’s first next generation game, Way Out Wilds, with its brand new ‘memory’ feature, and look forward to bolstering our portfolio with future releases,” added Nic Liam.
Growth in market:
Liam joined the online betting and gaming group from William Hill, where she was head of gaming, with responsibility for all Gibraltar-based gaming products.
Also commenting on the new partnership, Chief Executive Officer and Founder of H5G, Anthony Singer, added…
“Betsson is a massive brand in the Scandinavian market and beyond, which will significantly add to the global footprint of our games. They are a fantastic partner for us to debut the first of our next generation games.”
The land-based casino industry’s largest independent game developer recently had a range of its slots certified by the Danish Gambling Authority, further strengthening its presence within the Scandinavian iGaming market.
More warnings and fines:
In related news, Betsson’s NGG Nordic Ltd. has received a warning from Sweden’s gaming regulator, Spelinspektionen, and must pay a fine of approximately $2 million for offering “weekly surprises, cash prize draws, travel and free spins, bonuses, rewards [and] free games to loyal players.”
According to the recent report, Spelinspektionen added that the activity has been offered by NGG Nordic for the past four months, despite the fact that the country’s new gaming laws were implemented some six months ago.
Also fined was Malta-based provider of white label and full turnkey casino software solutions, SkillOnNet, for offering “daily bonuses, monthly rewards, free spins, cashback and VIP packages.” The operator also reportedly organized an online lottery, for which it was not licensed for, and was subsequently issued a warning and fined more than $1.5 million.