American casino operator Caesars Entertainment Corporation has announced plans to spend $30 million in order to completely renovate the 450 rooms and suites in the Bayview Tower of its Harrah’s Resort Atlantic City property.
According to a report from local television broadcaster WCAU-TV, the work on the Atlantic City property is set to start in mid-November and should be finished by the end of May in time to capitalize on the annual Memorial Day celebrations.
WCAU-TV reported that the renovation is part of the race among New Jersey’s most successful casinos to remain competitive by reinvesting in their properties. Caesars Entertainment Corporation recently revealed that it was spending $200 million on projects at its Harrah’s Resort Atlantic City including the recently opened Waterfront Conference Center and planned improvements to The Pool After Dark and the property’s fitness center and food court.
“When we opened the [Waterfront Conference Center], we saw a lot more conferees and conventioneers coming to Harrah’s [Resorts Atlantic City] and to Atlantic City as a whole,” Rick Mazer, Regional President for Las Vegas-based Caesars Entertainment Corporation, told The Associated Press news service. “This tower is the next closest to the conference center and the rooms could use a refreshing. This is the first of several renovation projects we hope to be doing soon.”
Mazer told The Associated Press that the Bayview Tower makeover means that 1,000 of the 2,600 rooms at Harrah’s Resort Atlantic City will have been recently renovated.
Harrah’s Resort Atlantic City consistently ranks as the second most profitable of Atlantic City’s eight casinos and has won nearly $240 million from gamblers during the first eight months of 2016. This compares with the $516 million taken in by the nearby Borgata Hotel Casino And Spa over the same period and the $225 million reported by the Tropicana Casino And Resort Atlantic City.