Specialist sports-focused games developer, Highlight Games Limited, has announced the signing of a multi-year deal that is to see Serie A versions of its Soccerbet innovation utilized by Italian operator Lottomatica Scommesse Srl.

Omni-channel premiere:

The London-headquartered innovator used an official Monday press release to detail that the agreement will involve its virtual sports advance being rolled out across every one of the giant operator’s retail, online and mobile channels in Italy utilizing the Soccerbet: Legends of Football and Soccerbet: Legends League monikers.

Footage fascination:

Majority-owned by Swedish online gaming operator Cherry AB, Highlight Games Limited launched its Soccerbet innovation in November of 2017 and finished off last year by agreeing a similar alliance for the United States with Reno-based iGaming firm Spin Games LLC. It earlier explained that this soccer-themed virtual sports product presents sportsbetting aficionados with the opportunity wager on the outcome of a single minute-long video package that encompasses a series of six ten-second clips of actual historical game footage from across a number of seasons.

Increasing popularity:

Tim Green, Chief Executive Officer for Alderney-licensed Highlight Games, used the press release to extol the virtues of Soccerbet in advance of declaring that the new alliance with Lottomatica Scommesse Srl ‘is testament to the growing demand’ for his firm’s ‘innovative virtual sports products’.

Green’s statement read…

“Football is a national obsession in Italy and Highlight Games Limited is delighted to offer Lottomatica Scommesse Srl customers the opportunity to bet on a multitude of virtual football markets while watching high-quality footage from one of the most celebrated football leagues in the world.”

Football fanatics:

For his part, Alessandro Fiumara, Sportbetting Senior Director for Lottomatica Scommesse Srl, stated that he is looking forward to launching Soccerbet: Legends of Football and Soccerbet: Legends League in Italy as their utilization of archived footage is sure to attract players from every corner of the football-mad nation.

Fiumara’s statement read…

“The use of real archive footage featuring legendary teams, players and stadia from Serie A is an exciting innovation in the virtual sports world and we are confident that our players will be attracted by these new products.”