iGaming content aggregator, Groove Gaming Limited, has announced the signing of a reciprocal ‘white-label’ arrangement that is to see it supply a selection of its over 1,500 HTML5-friendly video slots and live casino games to platform provider iDoBet.
Sports content reciprocation:
According to an official Sunday press release published by European Gaming Media and Events, the deal will also involve the Maltese firm taking delivery of a range of sports content from iDoBet in order to build on agreements it already held with related innovators such as EveryMatrix, ProgressPlay and Digitain.
Rebecca Sotomora (pictured), Head of Sales for Sliema-based Groove Gaming Limited, stated that her firm’s sports clients enjoy around-the-clock access to ‘account services’ that maximize revenues alongside games that have been designed to ‘deepen player involvement’. She moreover detailed that iDoBet offers some 1,500 markets on approximately 40 sports every month as well as around 26,000 in-play events.
Sotomora’s statement read…
“Any serious operator can get into the groove with Groove Gaming Limited and that’s why we signed with iDoBet. It is one of the strongest offerings out there and we’ve added a lot of new sports content on our platform thanks to our arrangements with iDoBet. At the heart of Groove Gaming Limited’s expertise is selecting the highest quality content to differentiate our offering and to drive player engagement for clients, which is one of the aspects of this important partnership with iDoBet.”
Groove furthermore proclaimed that the alliance will permit it to strengthen its presence in the African market, which it described as one of iDoBet’s ‘strongholds.’ The firm attended late-October’s inaugural ICE Africa exhibition in Johannesburg and pronounced that it now hopes to be able to improve its ‘ability to deliver solutions in Africa or to operators seeking to target the African market.’
For his part, Yaniv Bason, Chief Executive Officer for iDoBet, declared that his firm is continuing ‘to move from strength to strength’ courtesy of deals with an ever-growing list of business-to-business providers before asserting that the union with Groove Gaming Limited will allow the innovator to ‘enhance our platform further.’
Bason’s statement read…
“We work hard to maintain the balance between the quality and quantity of the content we offer, which is why we have selected to partner with Groove Gaming Limited.”