Swedish operator, Global Gaming, has announced that its SafeEnt Limited subsidiary has signed an agreement that is to see it utilize the Zimpler Go mobile payments service from innovator, Zimpler AB.

First-quarter integration:

According to an official December 21 press release, the Malmo-headquartered firm explained that it intends to integrate the speedy payments method across all of its domestic domains including its brands at Ninja Casino and SpelLandet over the course of the next three months.

Know-your-customer merits:

Joacim Moller, Chief Executive Officer for Global Gaming, declared that the recently-launched Zimpler Go service comes complete with enhanced know-your-customer functionalities and will allow his firm to increase its gross margins courtesy of reduced transaction expenses.

Moller’s statement read…

“Previously, our casinos were dependent on one payment provider and we will shortly be adding Zimpler AB’s new solution, thus enhancing the customer experience. Our operation will not be dependent on one payment provider, which will improve our margins.”

Beneficial relationship:

For his part, Kristofer Ekman Sinclair, Chief Executive Officer for Stockholm-based Zimpler AB, stated that his firm is active in Germany, Sweden and Finland and endeavors to be ‘a really fair company’ by developing simpler payment services that give users ‘control over their consumption.’

Ekman Sinclair’s statement read…

“We look forward to working with Global Gaming, who with Ninja Casino has been pioneers in terms of simplifying the registration and payment process in the industry. With our new product, Zimpler Go, we look forward to further simplifying the payment experience, offering a wallet with the most popular payment methods.”