Online instant-win games supplier Instant Win Gaming Limited has developed its inaugural physical product and announced that the title is soon set to go live in Canada following a deal with provincial lottery operator Loto-Quebec.

London-based Instant Win Gaming Limited offers lotteries across the globe a portfolio of over 250 instant-win online games and revealed that its first real-world innovation is based on its popular Cash Buster title.

“This is a truly ground-breaking moment for the instant-win sector,” read a statement from Rhydian Fisher, Chief Executive Officer for Instant Win Gaming Limited. “Loto-Quebec has used dual launches online and in retail very effectively with us before but never before has a digital game been turned into a physical ticket; it has always been the other way around in the past. It just goes to show how successful Cash Buster has been online for Loto-Quebec that it has decided to create a physical game for its retail customers. This is a massive step for Instant Win Gaming Limited and an industry first for Loto-Quebec. We are planning to roll out further physical editions of our games to more of our partners in the coming months.”

Instant Win Gaming Limited, which additionally offers its portfolio of instant-win online games to commercial operators including the likes of GVC Holdings, Rank Group and 888 Holdings, explained that punters may soon be able to enjoy physical versions of its Mayan Bonus, Cash Buster Towers and Super Gem Blaster titles.

“Cash Buster has proven to be hugely popular with our online customers and it made perfect sense for us to offer the same game to our retail players,” read a statement from Clement Aubin, Online Product Team Manager for Loto-Quebec. “We have a great working relationship with Instant Win Gaming Limited and it has been extremely helpful in delivering this unique product for our customers. I’m sure it will be as big a hit for the retail sector as it has been online.”

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