In an effort to increase the popularity of eSports around the globe, American computer technologies giant, Intel Corporation, has announced that it will be partnering with competitions organizer ESL to invest in excess of $100 million into the sector over the course of the next three years.
According to an official Tuesday press release published by European Gaming Media and Events, the Californian innovator revealed that the arrangement furthers its already successful alliance with ESL and is set to represent the most valuable technology and brand partnership in the history of eSports.
Shaping the future:
Santa Clara-headquartered Intel Corporation declared that eSports could soon become ‘a billion-dollar industry’ with the new partnership due to involve the pair attempting to shape the sector’s ‘future landscape’ by running additional events and tournaments while additionally providing a range of innovative technologies.
Provision of ‘technology solutions’:
John Bonini, Virtual Reality, Gaming and eSports Vice-President and General Manager for Intel Corporation, detailed that the expanded partnership will see his firm further support a range events from the ESL’s live circuit such as its ESL One, CS:Go Pro League and $1,000,000 Intel Grand Slam competitions as well as its long-running Intel Extreme Masters extravaganza. He stated that the union is to moreover involve the innovator delivering ‘technology solutions’ including its Intel Core i9 Processor and Intel Xeon processors to power these pro-level contests.
Bonini’s statement read…
“This joint investment with ESL into the ecosystem means that the eSports growth and innovation that we’ve led over the past two decades will continue. This partnership will advance the rapid evolution of eSports and Intel [Corporation] is committed to ushering in this new era with technology solutions that place the gaming community and fans first.”
Possible new events for Asia:
For his part, Ralf Reichert, Co-Chief Executive Officer for Cologne-based ESL, proclaimed that the expanded partnership with Intel Corporation is to possibly see his firm additionally introduce new eSports events ‘to new regions of the globe’ including ‘certain countries’ in Asia and Oceania.
Reichert’s statement read…
“ESL and Intel [Corporation] have worked side-by-side on growing eSports for nearly two decades. We built a number of cornerstones of this industry together and helped many gamers to become legends of the sport. The long-term extended partnership with Intel [Corporation] opens even more opportunities for us to take our efforts to a whole different level on a global scale.”