British online instant-win games innovator, Instant Win Gaming (IWG) Limited, has announced the signing of a deal that is to see it supply the skill-based Star Match mobile title from developer LottoInteractive to the Atlantic Lottery Corporation (ALC).
London-headquartered, IWG Limited, used an official Wednesday press release published by European Gaming Media and Events to detail that the gem-matching puzzle game is to be made available to the Canadian lottery operator via its own remote game server in order to give its aficionados the chance to instantly win thousands of dollars in cash.
IWG Limited revealed that the iOS and Android-enabled Star Match has recently also been supplied to Canada’s British Columbia Lottery Corporation (BCLC) courtesy of a similar integration and challenges mobile players to match up at least a trio of Hollywood icons in order to collect stars as well as points and bonuses.
Rhydian Fisher, Chief Executive Officer for IWG Limited, used the press release to declare that his firm has ‘been navigating the North American lottery market for many years’ and has learned that supplying games from a range of developers ‘offers value to our lottery partners.’
Fisher’s statement read…
“We’re happy to have partnered with LottoInteractive, bringing another games provider to the ALC content portfolio. Much like our games have evolved with our North American experience, so has our approach to aggregating content. We seek content providers as we know the most successful iLottery programs are the ones that offer multiple games from a mix of suppliers.”
For his part, Merrill Fullerton, Instant Games Marketing Manager for the ALC, described IWG Limited as ‘a tremendous partner’ that has helped his organization to ‘achieve new sales heights’ via the delivery of ‘a steady stream of content several times per month.’
“The company’s access to third-party providers, in this case LottoInteractive, offers additional value and shows its level of commitment to our success.”